Monthly Archives: July 2014

Getting to grips with destination targeting

As the balance of spending power shifts around the world, destination targeting is set to become an even more important skill for travel retailers to adopt and understand. Sally Alington, Managing Director, Blackjack Promotions and Joint Chairman, Airport Promotion Agencies...
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Celebrating the 2014 Commonwealth Games in World Duty Free

The 2014 Commonwealth Games are now in full swing… And so are our staff! Check out some pics of our Glasgow Liquor team celebrating in World Duty Free. The GLA team are there in all their tartan glory to greet passengers flying...
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Stand out: it’s time to bring experiential into the mix

Included from the outset as a core element of the creative marketing mix, experiential has the power to wow. Ian Priestman, head of experiential at Blackjack Promotions explains how. In the same way that you create standout for the consumer,...
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Heathrow Terminal 2: ‘the ‘getting it right’ side of airport retailing’

By Sally Alington, Managing Director, Blackjack Promotions Heathrow’s new £2.5bn Terminal 2 (T2) opened its doors last month to great fanfare and will soon be home to 26 airlines flying 332 flights a day to more than 50 destinations. Named ‘The...
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