Premium eyewear brand makes travel retail debut

Premium eyewear brand makes travel retail debut

The brief

Our premium eyewear client required a partner to help them launch their products across UK airports who could cover the design, build, logistics and promotion of their eyewear range. The brand embodies “the best of British design, and rock and roll bohemianism”.

The Blackjack response

We crafted a proposal that included design, production, installation and staffing of the installation within Heathrow T3 Duty Free.

Our favourite moment

We support many new brand launches at airports across the UK but, for us, this one felt particularly special. In what became a true partnership, our teams were involved in the 360 approach – from conception through to execution.

The outcome

A stunning staffed installation inside Heathrow T3, and the eyewear client also partnered with a gin brand to offer customers G&Ts, with a competition to win a stay at a five-star Jamaica resort

Let’s get to work

Whether you’re looking for a partner or an opportunity, we’d love to hear from you.

Talk to us