Monthly Archives: March 2014

Why Gen Y is driving the demand for experiential

By Will Northover, Client Services Manager, Blackjack Promotions As Generation Y‘s consumer spending looks set to top more than $100bn in 2014, making them an ever-more important target for brands, experiential marketing is ideally placed to capitalise. The key traits...

Casual visitors in retail environments – are they useful to brands?

By Sally Alington, managing director, Blackjack Promotions Brands should not underestimate the value of the casual shopper but they need to target them in the right way if they are to meet with success. The casual shopper – those who...