Monthly Archives: April 2014

What can we learn from the Lion King flash mob?

By Will Northover, Client Services Manager, Blackjack Promotions Experiential marketing has been at the heart of stimulating interest in the opening of The Lion King on the Brisbane stage. The hit musical – seen by around 70 million people globally...
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Why advertising on London station departure boards will become the next big thing

By Will Northover, Client Services Manager, Blackjack Promotions For brands looking to escape cluttered and stale marketing channels such as TV and press, then a new and eye-catching option is advertising your brand on station digital departure boards. Two of...
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Introducing the Blackjack Make-Up Academy

By Sally Alington, Managing Director, Blackjack Promotions Blackjack Promotions could not ever be accused of paying only lip service to its work. We’re delighted to announce the launch of the Blackjack Make-Up Academy, which will add extra gloss to our...
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Introducing Baileys Choc Luxe at London Heathrow

By Vicki Folly, Account Manager, Travel Retail – Liquor, Blackjack Promotions To celebrate the launch of Baileys Chocolat Luxe in World Duty Free, Blackjack Promotions worked with Diageo to give passengers travelling through London Heathrow a taster of the Belgian...
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Are ‘free-riding’ brands taking it a step too far?

By Will Northover, Client Services Manager, Blackjack Promotions A little bit of controversy is all well and good in the world of sponsorship, but I dare say that some of the recent “ambush marketing’ tactics we’ve seen from brands might...
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How experiential will become a new form of market research

Will Northover, Client Services Manager, Blackjack Promotions Experiential marketing and data collection are the perfect couple. Think about it: everybody loves a freebie, no matter who you are. That is why it’s baffling why many brands are still struggling when...
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