Viva La Juicy

In order to promote Juicy Couture’s new fragrance ‘Viva la Juicy’, Blackjack provided Juicy Ambassadors – attractive, enthusiastic and experienced staff members in Juicy Couture branded uniform to distribute samples and encourage consumers to try the new scent. Locations chosen included shopping malls and high streets where we could drive consumers to purchase full sized bottles. Our target audience was primarily females aged 16-34.

Over 3 days, 71,424 samples were distributed to the public. Manchester’s Trafford Centre saw the girls queuing for a sample and at all locations, staff reported that almost all passers-by stopped to enquire about the promotion and their eye-catching outfits.

Blackjack provided the staff, distribution equipment, logistics and all project management during the activity.

Dates: 23rd – 25th September 2011

Due to the success of this campaign, Elizabeth Arden booked additional activity in December.

Locations: 

• Westfield, Shepherd’s Bush
• Oxford Street, London
• Manchester, Trafford Centre
• Manchester City Centre
• Birmingham City Centre