Green and Black’s Summer 2012 Sampling

Organic chocolate brand, Green & Black’s were keen to take advantage of the increased footfall across London during the eventful summer of 2012 by targeting a number of central locations between July and September.

Blackjack’s brand ambassadors wore branded aprons to distribute 100g bars of Green & Black’s chocolate. This was an opportunity for consumers to receive a generous treat from Green & Black’s and to try their latest flavours. The aim of the activity was to encourage trial of the product and drive consumers to purchase.

Depending on the location, the activity varied between guerilla marketing with on-going logistics, and distributing from a branded bike provided by the client and operating in partnership with Waitrose.

Blackjack provided project management, logistics and a flexible staffing solution depending on footfall and sample availability – according to the needs of the client.

Locations Targeted:

• Westfield Stratford during the Olympic and Paralympic periods
• Covent Garden and Charing Cross during the ‘Open House’ weekend