Getty Images and Westfield Stratford City held an exclusive VIP event on 9th February. The exhibition was entitled “East” which aimed to promote the pop-up Getty Gallery, through the help of Blackjack’s brand ambassadors.
Getty Images gallery exhibition encompassed the changing landscape of London’s East End through a series of historical photographs.
A number of Westfield retailers participated in the event handing out in-store incentives. Folli Follie offered a free K-vintage handbag worth £85 when £450+ was spent in store. Hugo Boss offered an exclusive preview of their new spring collection with complimentary champagne and Dwell provided complimentary champagne and canapés in-store.
Blackjack Promotions provided a team of 35 brand ambassadors for this event. This included fashion models styled and dressed by high-end Westfield retailers, hosts serving champagne and canapés to exhibition guests, as well as a ‘meet and greet’ team with ‘way finders’ directing guests to the gallery. The agency also provided Getty with a trained sales team to manage the pop-up store and provide guests with detailed information on the prints and drive sales.
Outside of this campaign, Blackjack brand ambassadors manage the Getty Image pop-up shop continually on a day to day basis to represent and promote the brand.