Blackjack is the host with the most entertaining Chivas Regal and Le Baron

Blackjack Promotions has been tasked with providing staff for Chivas Regal’s global travel retail campaign ‘The Art of Hosting’.

The brand has collaborated with the exclusive Parisian private nightclub Le Baron to bring ‘entertaining at home’ to life. The limited edition, travel retail exclusive Chivas Regal 12 Year Old by Le Baron launched this November in travel retail outlets throughout Europe, Asia and the Gulf. It will go on to launch in the US in March 2012.

As part of the contentainment activity by World Duty Free Group to support the launch, Blackjack provided specialist liquor staff in World Duty Free stores in Heathrow T3 and T5, Gatwick South, Glasgow and Manchester Terminal 1 between the 9th and 29th of November.

Chivas Regal 12 Year Old by Le Baron will come with a digital card containing a unique code that will allow travellers access to locked content and download an exclusive ten track play list, selected and mixed by the Le Baron Club DJ.

The ‘Art of Hosting’ website showcases seven short films featuring the Le Baron creators, Andre and Lionel, advising customers how to be the ultimate host. In addition, Chivas has produced two bespoke trunk bars – which will be used solely for travel retail competition prizes. Created by French luxury trunk company Pinel and Pinel, the trunk bar includes a bottle of Chivas Regal 12 Year Old, four branded glasses, cocktail shaker, music docking station and iPad 2. Other incentives include a gift-with-purchase of a branded trolley bag or holdall.