Blackjack wins contract extension for Joules’ travel retail store

By Katie Pacifici, Account Manager, Blackjack Promotions

We’re excited to announce that Joules, the British lifestyle clothing brand, has extended the contract at its first travel retail store in London Gatwick Airport.

The three-year contract follows an initial six-month contract, during which time we helped the brand launch its first airport retail experience, supplying retail sales assistants to help get the store up and running for its launch and the period following.

We were delighted to be chosen to work with Joules for its first ever venture into the UK travel retail market and our staff are very excited to be able to continue working with such a great brand.

With its recent upgrades and redevelopment, London Gatwick South terminal is a fantastic environment for Joules to trade in and it’s great to expand this travel retail partnership further.

Joules recently embarked on a store expansion drive, with a heavy weighting on Travel Retail. The launch of the London Gatwick store was the brand’s first foray into airport retail and, if successful, the retailer plans to expand to other UK airport destinations throughout the year.