Cadbury Rocky Mallow Road

Cadbury Dairy Milk gives families a marvellous time

London, UK – October 31, 2015 – Shoppers will find it hard to resist trying one of Cadbury’s latest confectionery innovations, as the iconic chocolate brand tours shopping centres across the UK in a two-day sampling drive at the end of October.

Families will be offered free samples of the new Marvellous Rocky Mallow Road chocolate bar.

Cadbury brand ambassadors, provided by Blackjack Promotions, clad in branded Cadbury caps and t-shirts will engage with shoppers and share samples of the new product on Oct 31st and Nov 1st.

The activity will be live at Bluewater in Kent, Cabot Circus in Bristol, St. David’s in Cardiff, Trafford Centre in Manchester, MetroCentre in Newcastle and Meadowhall in Sheffield. It will also be active for one day only (Oct 31st) at Trinity Leeds and Buchanan Galleries in Glasgow.

Cadbury’s new Marvellous bars come in two flavours: Jelly Popping Candy and the new Rocky Mallow Road.

The campaign is being executed in collaboration with experiential agency Blackjack Promotions, Out of Home media specialist Talon and Cadbury’s media agency PHD.

Natalie Riches, Account Director at Blackjack Promotions, said: “Cadbury’s is known for spreading joy and what better way to show that than with chocolate samples. To raise awareness of the new product and promote trial, mass sampling is definitely the way to go and we look forward to spreading that joy to shoppers across the UK.”