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Cadbury Dairy Milk Say it with Chocolate at Stansted and Heathrow

Passengers at Stansted and Heathrow Terminal 5 given the chance to personalise gift packs of Cadbury Dairy Milk

Iconic British confectionery brand Cadbury has enlisted the help of Blackjack Promotions for its latest ‘Say it with Chocolate’ in-store promotion at London Stansted and London Heathrow’s Terminal 5.

The promotion will see Blackjack staff offering shoppers samples of the Cadbury Dairy Milk range and the opportunity to personalise packs of three chocolate bars using a selection of unique stickers, which can be applied to a gift sleeve.

Cadbury has created six different personalised stickers. Three of them feature generic messages – Thankyou!, I [heart] you and Congrats! – while the other three have London-specific messages and images, including I [heart] London, a classic London routemaster bus modelled in chocolate and a Buckingham Palace-style sentry box and guardsman, again in chocolate.

The activation will be supported by bespoke ‘Say it with Chocolate’ gondola end display stands and Point-of-Sale material, plus, of course, space where the stickers and the sleeves can be displayed.

The activity will be running between 15th April 2015 and 30th June 2015 at London Stansted and between 2nd September 2015 and 17th November 2015 at London Heathrow Terminal 5.

Commenting on the activity, Kay Walker, Account Manager, Luxury, Confectionery, WDFG & Airport Retailers at Blackjack Promotions, said: “It’s always exciting working with Mondelez and this in-store promotion will give passengers the chance to add a unique personal touch to their chocolate – the perfect gift for friends and loved ones!”

Nicole Hatt, Manager Category Marketing at Mondelez WTR, said: “From our global shopper research we learned that more than 60% of travelers think chocolate makes a good souvenir in a duty free store. To capitalize on this knowledge we developed a promotional concept which draws on the unmistakable visual identity of Cadbury, the no.1 chocolate brand in the world, and adds value to both shoppers and the retailer. The promotion delivers on the three pillars of our ‘Delighting Travelers’ confectionery vision in travel retail – ‘More Shoppers’, ‘More Spend’, and ‘More Often’. This is a perfect example of how Mondelez WTR is driving category growth by using shopper insight to increase store footfall and stimulate impulse purchases.”