FGW copyFGW snow globe at London Paddington, London. 15 December 2014FGW2 copyFGW snow globe at London Paddington, London. 15 December 2014

Climb inside giant snowglobe as it returns to Paddington Station

First Great Western is bringing some Christmas cheer to Paddington Station with a giant snow globe, allowing passengers to climb inside and create their very own Christmas card.

Beginning on December 15 and running for three days only, those travelling through Paddington Station can drop by First Great Western’s giant snow globe on Platform 8 to have their picture taken and printed on a photo postcard on site.

First Great Western’s Campaigns Manager Jamie Anderson said: “We want to encapsulate the spirit of Christmas and share that with rail users. This massive snow globe allows us to spend time with our passengers in a fun environment, treating them as individuals, and allowing them the opportunity to feature in their very own Christmas card.”

Participants are invited to visit FGWphoto.co.uk to retrieve their picture and to share it via social media using the hashtag #FGWSnowGlobe.

The activity takes place on December 15 to 17 between 7am and 7pm each day.

The concept was created by Blackjack Promotions and the agency will also provide a dedicated team of staff to help at First Great Western sponsored events this summer.

Katie Pacifici, Senior Account Manager, Blackjack Promotions, says: “Following the success of last year’s First Great Western snowglobe – whereby we ended up extending the campaign by another day – I’m delighted that First Great Western are back on board again this year. We’ve upped the game slightly this time around by adding a new social element and we look forward to seeing plenty of sharing activity on Facebook and Twitter.”

Blackjack Promotions will be providing six members of staff per day, plus a team leader, in First Great Western branded uniform. Staff will be responsible for inputting the customer data on iPads, as well as taking the photographs and printing them onsite.