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Creating lash-tastic experiences with Eylure

By Katie Pacifici, Account Manager, Blackjack Promotions

Every girl loves to be pampered and what better way to do that than with some glamorous lashes? Even better, when you’re already doing something you love – shopping! We’ve been busy working on a number of experiential campaigns with eyelash brand Eylure through a range of activities up and down the country to promote the Eylure range, while demonstrating just how easy they are to use.

In our latest activity, we’ve sent our very own lash technicians into New Look stores to man the beauty bar at Eylure’s stall to give free lash applications to customers who spend over £20 in store.

And of course we can’t forget our previous activity with Eylure in conjunction with New Look’s ‘Student Lock-In’ for students back in September. Check out the full case study on Cream Global.