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Acer – BA Lounge Experiential Activity

Location: BA Club South Lounge at London Heathrow T5.

Blackjack provided fully trained promotional staff to work on a branded Acer stand placed in the BA Club South Lounge at Heathrow Terminal 5.

Objectives: The aim of the activity was for our Brand ambassadors to engage with business travellers in the lounge and showcase the Acer range. They were also required to drive product trial, change brand perception within the target audience and also to drive sales online.

Activity: We provided a team of proactive, approachable and effective brand ambassadors to support the Acer stand within the lounge. All staff attended full brand and product training to ensure they were knowledgeable. Our Blackjack staff were also accompanied by British Airways Brand ambassadors to offer a warm welcome to passengers attracted to the stand.

Results: During the four week campaign, there were 718 visitors to the stand and 590 quality interactions.

“I love this Acer range; the products seem very compatible when considering work when travelling!”

“I’d be interested in the S7 for business use, can you tell me some more about its specs?”

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

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