Beats By Dre at Heathrow

Location: Heathrow Airport
When: Christmas 2016

To promote the Beats by Dr Dre experience through the launch of the ‘Got No Strings’ campaign at Heathrow airport

Blackjack promotions designed and installed an interactive demonstration counter in Heathrow Terminal 5 adorned with large screens and product displays alongside trained brand ambassadors who were sourced based on their edgy sense of style, strong interest and knowledge of music and extensive product knowledge. Utilising Heathrow’s bespoke experiential space situated in a high footfall area, they were able to capitalise on the high dwell times , encouraging passenger interaction and driving sales especially around the Christmas period.

Results: 7,412 quality interactions and 768 products sold over the course of the campaign

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