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BT Wi-Fi Shopping Centre Tour

Blackjack Promotions recruited a nationwide team of tech savvy brand ambassadors who were trained in BT Wi-Fi services.

At shopping centre across the country, the team are required to promote BT’s free Wi-Fi service by providing smartphone, iPad and laptop with an on the spot demonstration in how to connect to Wi-Fi provided by BT. While on location Brand Ambassadors deliver key messages and inform customers that BT broadband packages also includes unlimited access to Wi-Fi in an additional 6 million hotspots across the country and overseas.

During the live event, the daily team consisted of 1 x Event manager and 1 x Brand Ambassadors and 1 x Technical support who each wore branded uniform.

To add an element of theatre and social media a BT branded photo booth was present in a number of locations which allowed members of the public to dress up and upload their pictures to Facebook and Twitter.

Dates: 29th April 2013 – present

Locations: Cribbs Causeway, Bristol
Arndale Centre, Manchester Eastgate, Basildon
Whiteleys Bayswater, London Drakes Circus, Plymouth Grosvenor Square, Northampton Meadowhall, Sheffield, Church Hill Square, Brighton Cardiff City Centre

Client Feedback: 

“Blackjack have consistently delivered great teams to promote the BT Wi-Fi brand to shoppers across the country and show them how to get online quickly and easily. Working with Blackjack has been straightforward, clear and fun. They always bring fresh ideas to campaigns and can be relied upon to deliver on time and on budget. Thank you Holly and Katie.”

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

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