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Disney: Girl Meets World – Take on the World Karaoke Booth

Location: Meadowhall, Sheffield Trafford Centre, Manchester Westfield, Shepherds Bush.

To raise awareness of the new Girl Meets World TV show on The Disney Channel we produced and toured a branded karaoke booth to shopping centres across the UK in partnership with Talon and OMD.

The aim of the activity was to create a fun and engaging experience that would raise awareness of the new show, and also to create content that could be used to produce a music video for the Girl Meets World theme song and subsequently be shown on The Disney Channel. At the end of the karaoke element consumers we given a branded photo to take home as a reminder of their Disney experience.

We provided an experienced event manager to tour all locations with the support of 5 local brand ambassadors.

Blackjack provided all planning, site negotiating, production, logistics and staffing.

Results: Over seven live days in Sept/Oct 2014, 905 families and tweens took part and 736 videos made (exceeding the target by 112%).

“What a great experience for my girls – they love the show and never miss it on a Friday!”

“We’ve had a lovely time and the staff have been great at keeping us entertained whilst we queue.”

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

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