IMG_0160IMG_0163IMG_0168IMG_0169IMG_0175

Gü Sampling Activity

Location: Gatwick Airport, South Terminal
When: 3 x day campaign 25/03 – 27/03 2015

Blackjack worked with Gü to distribute samples of Gü Passion Fruit Mousse Puds at Gatwick Airport in the South Terminal.

The aim of the campaign was to distribute chilled samples of Gü Puds to the right target audience and demographics such as Virgin passengers, ABC1 and business passengers. The aim was also to communicate the association between Gü Puds and Virgin Atlantic thereby, the stand was positioned in the Virgin check-in area to be in close proximity to our target audience and to drive the association of Gü being the official dessert provider for Virgin Atlantic.

Blackjack managed all the staffing, stand build, site and logistics. We provided 2 experienced branded ambassadors to work alongside a member of the Gü team. All Blackjack staff had Gatwick airside passes ensuring full familiarity with the airport, they also wore a branded Gü apron for additional stand out!

Results: 6,600 samples were distributed and over 50% of people each day stopped to hear further information.

“What a nice treat; I love Gü Puds and this is a great way to start my holiday!”

“I wish I was flying Virgin now!”

“Can I take one for my friends to try too?”

news
Travel Retail Tales from TFWA Singapore 2019 ...
17 . May . 2019
Fiona Rayner, Head of Experiential & International Operations at Blackjack rounds up her final day at the TFWA Singapore 2019 Exhibition, reflecti...
Travel Retail Tales from TFWA Singapore 2019 ...
16 . May . 2019
In her fourth blog entry from TFWA Singapore 2019, Fiona Rayner talks us through the outstanding brand experiences making an impact during Day 2 of th...
Travel Retail Tales from TFWA Singapore 2019 ...
15 . May . 2019
It's Fiona Rayner's third day at TFWA Singapore 2019 and she recounts the first day of the exhibition and explains why the industry’s must-attend ...