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In Station Data Capture

Client: First Great Western

Team Size: 1 x Team Leader & 2 x Brand Ambassadors per station

Shift Times: 07.00 – 11.00 & 15.00 – 19.00

We provided teams of staff within Reading and Bristol train stations, with the objective of gaining data capture from station commuters.

As well as providing data, commuters were encouraged to sign up to First Great Western’s Escape eNewsletter programme. Once opted in, they receive the latest travel offers, inspiration and competitions. There was a further incentive of winning a Kindle Fire for all entrants.

Staff used a web based data capture app via iPads, created by Blackjack specifically for this campaign.

Due to the huge success in March, the campaign was rolled out to Bath Spa, Slough, Reading and Bristol in June 2014.

Date: 30/06 – 04/07/14
Total Data Capture:
Oxford: 385
Slough: 1,263
Bath: 893
Bristol: 918

Date: 17-21/03/14
Total Data Capture:
Reading: 701
Bristol: 1,153

Customer Comments:

“It’s good to know we can renew season tickets online”

“Train travel is expensive so I will look for the discounts and offers”

“Very quick to sign up – thanks!”

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

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