Mexico_T1-33 copyMexico_T1-1 copyMexico_T1-18 copyMexico_T1-71 copyMexico_T1-143 copy

Mexico Tourism – Airport Experiential Booth

Location: Heathrow T1

Dates of activity: 19/02 – 18/03/2014 (4 week campaign)

In February 2014, Blackjack worked with Network Communications to promote Mexico as a tourist destination. An experiential booth was placed in Heathrow Terminal 1 and the campaign focused on raising awareness of Mexico, highlighting specific regions and key features within the country.

We provided and trained a team of 4 fun and bubbly brand ambassadors to work on the stand each day inviting passengers to experience the Mexico Tourism booth and encourage them to view the video content.

Staff were required to distribute postcards and communicate key messages on Mexico destinations and passengers were engaged through an iPad on hand . Passengers that required further details were encouraged to scan a QR code with their smart phones to activate an Augmented Reality experience.

Results: 1,187 visitors to the stand and quality interactions + 769 postcards distributed.

“What is the weather like in Mexico – which months are best to visit?”
“Mexico is amazing; I would definitely visit again!”
Consumers, LHR T1

Experiential

STRATEGY THROUGH UNDERSTANDING AND CREATIVITY THROUGH INSIGHT

case studies
Stoli Mule sampling at Gatwick
Location: Gatwick Airport When: June 2017 Blackjack Promotions help Stolichnaya promote signature Stoli Mule to cosmopolitan travellers at London Gatwick, to create brand awareness for t...
With Love from Paddington
Location: Paddington Station When: June 2017 Paddington station has undergone major improvements including the restoration of Brunel's original 1860 roof, a new ticket office and the ope...
Beats By Dre at Heathrow
Location: Heathrow Airport When: Christmas 2016 To promote the Beats by Dr Dre experience through the launch of the 'Got No Strings' campaign at Heathrow airport Blackjack promotions...