First calorie burning drink. ASPIRE, tours with Blackjack staff with sampling campaign

Blackjack Promotions brand ambassadors toured London offices with new calorie-burning soft drink Aspire. They increased brand awareness and educated consumers as to how the drink can contribute positively to a healthy lifestyle.

Aspire, which is the first calorie burning soft drink to be sold in the UK and Europe, is a lightly carbonated, cranberry flavoured soft drink scientifically proven by a leading British laboratory to burn, on average, 209 calories per can. The team of brand ambassadors targeted staff at major companies in the City, including L’Oreal, Bauer Media, Saatchi and Saatchi and Posterscope.

Consumers were encouraged to sample the drink and were provided information on how the drink works and where it is available for purchase.

Part of the aim for this activity was to encourage footfall to the Aspire website A social media buzz was created by encouraging staff to tweet their opinion and ‘like’ the Aspire Facebook page. Photos were taken of the team in action, which were uploaded directly onto the Aspire Facebook page. Aspire is currently sold nationwide in Holland and Barrett, Selfridges and in the Wellbeing range of Waitrose.