First Great Western takes giant colouring-in board on tour

Families invited to release their inner artist through operator’s giant interactive experience

Re-immerse yourself in your childhood as First Great Western takes a giant colouring-in board on tour to showcase the great destinations across the South West.

Children and families are being invited to release their inner artist and get involved colouring their own landscape as the British train operator takes the giant board to key attractions on the FGW route network, with help from experiential agency Blackjack Promotions. The artist was provided by Fancy Features.

“Can you help paint your town?” asks First Great Western’s Campaigns Manager Jamie Anderson. “Showcasing the key destinations we serve across the South West, we invite you and your community to colour your area, or anyone else’s, and help us to champion the vibrant scenes and vivid landscapes we serve.”

The bespoke tour kicked off on March 14 at Jamie Oliver’s Fifteen Spring Fayre in Watergate Bay, Cornwall. Next, it will stop off at further events and locations throughout the year including: