Gü gives Virgin Atlantic passengers their just desserts

Blackjack powered Gü’s ABC1 passenger sampling campaign at Gatwick Airport

Luxury pudding maker Gü sweetened the travel experience for passengers departing on Virgin Atlantic flights from Gatwick Airport last month by giving away its famous desserts with the help of Blackjack Promotions.

Mini pots of Gü’s Passion Fruit Mousse were distributed by trained Blackjack brand ambassadors at the Virgin Atlantic check-in area in Gatwick Airport’s South Terminal on March 25, 26 and 27.

The treat sent passengers on their way with a smile on their faces, and provided a welcome distraction from their hectic schedules. Plus it further enhanced Virgin Atlantic’s traveller experience.

“Airports offer a great environment for brands to target a wide range of travellers,” said Natalie Riches, Account Director, Blackjack Promotions. “This product sampling campaign, run by Blackjack, will provide a valuable boost to Gü’s engagement with the lucrative ABC1 demographic group.”

Commenting on the activity, Gü’s Brand Manager said: “Blackjack’s team is helping us surprise and delight Virgin Atlantic’s passengers, sending them off on their journey with one of our rather delicious fruity puds. The campaign also supports our partnership with VAA as one of the airline’s official dessert suppliers.”