Blackjack pushes full service offering for clients through Andy DeVito appointment

Blackjack Promotions, the leader in airport staffing, travel retail and experiential marketing, has appointed Andy DeVito as Account Director to help the agency drive forward its plans to offer clients an ‘end-to-end’ service encompassing strategy and planning, creative, production, logistics, staffing and post-campaign analytics.

DeVito, 33, returns to Blackjack from specialist events, experiential and retail production house Bluedog Productions, where, since 2014, he has been Airport Specialist and Head of Global Travel Retail, delivering event and experiential activations and retail builds in numerous international territories for clients including Bacardi, Remy Martin and Stolichnaya.

Prior to Bluedog, he spent four years working at Blackjack, where he ended up spending a year as Bacardi Brand Ambassador, helping switch the brand from short term tactical activations in global duty free to a rolling ‘always on’ strategy.

In his newly-created role at Blackjack, DeVito will focus on improving the integration of the creative, design, planning and logistics services that the agency provides in addition to its award-winning staffing service. He will report to Ian Priestman, Blackjack’s Head of Experiential.

Priestman says: “Blackjack are known as the leaders in Travel Retail Staffing; but we need to get the message across to our clients, that we are a multi-disciplined agency, with numerous in house resources. Andy will be key to communicating our service offerings that include retail insight, planning, creative, logistics and staffing.”

He added that many larger clients are increasingly looking to consolidate their marketing spend with full service agencies which also have international reach. Blackjack already delivers campaigns across Europe and the Middle East, with an established operation out of Dubai Airport.

Sally Alington, Managing Director of Blackjack Promotions and also Director of Retail & Experiential Services for OmniServ, Blackjack’s parent company, says: “It’s great to welcome Andy back to the Blackjack family. He will be a great asset in helping us drive our full package solution forward.”