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OmniServ bolsters travel retail offering with Attitude Events acquisition

Attitude Events acquisition cements Blackjack’s position as the UK’s leading agency for travel retail solutions

OmniServ, an Air Serv company, has announced that it has acquired Attitude Events, a provider of travel retail and customer service specialists in airports. The move strengthens the company’s travel retail presence and offering in airports across Europe.

Through this acquisition, Attitude Events will become part of the Blackjack Promotions division, which focuses on airport retail and experiential marketing.

Founded in 1999, Attitude Events delivers staffing solutions to the travel retail platform. The business currently works with clients including World Duty Free Group/Dufry, William Grants & Sons and Coty Prestige.

The news comes on the back of a hugely successful year in 2015, that saw the expansion of OmniServ and Blackjack into the Middle East with operations now in Dubai Airport, Sharjah and Abu Dhabi, as well as the extension of the Airport Promotion Agencies (APA) network, of which Blackjack is a founding partner.

“We are a dynamic and ambitious business, constantly focused on growth and expansion by providing elevated service levels and innovation for our clients,” said Sally Alington, Managing Director, Blackjack Promotions. “Over the last 12 months we have seen consolidations in our industry with the acquisitions of P&G by Coty and World Duty Free Group by Dufry.

“The travel retail industry is witnessing change and we must be able to match the demands of these bigger global clients by also consolidating, expanding and being able to offer solutions to them whenever and wherever they need. We are delighted to welcome the Attitude team to become part of this exciting journey.”

As a leading airport service contractor in the UK, serving over 15 airports, the acquisition strengthens OmniServ and Blackjack’s positions in Heathrow, Gatwick, Stansted, Manchester, Edinburgh and Glasgow airports.

“2015 has been an exciting year of growth for OmniServ, particularly with our expansion into the Middle East,” said Ernie Patterson, Chairman, OmniServ. “This latest acquisition will significantly enhance our travel retail offering and cement Blackjack’s position as the leading agency for travel retail solutions. We very much look forward to welcoming Attitude Events on board.”

The terms of the transaction were not disclosed.