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Polo ponies on the beach – plus the return of Great Western Railway!

This summer, Blackjack and Great Western Railway have been hard at work bringing some fun, frivolity and sophistication to festivals across the South West of England, culminating at the Great Cornish Food Festival.

It’s been quite a ride and one that exemplifies First Great Western’s journey back to its roots – rebranding to Great Western Railway (GWR).

A highlight for us was the GWR Polo on the Beach event at Cornwall’s Watergate Bay. The festival saw displays of horsemanship by some of the world’s best polo players over the course of three days, plus fun-filled traditional summer holiday themed activities for families to enjoy.

The event was also used to build awareness of the GWR rebrand. GWR comes from the great era of steam locomotives, when Brunel’s Great Western Railway carried passengers in style and comfort across the South West of England.

GWR and Blackjack delivered a wide range of activities at the polo-themed event, including a GWR Village offering fairground favourites including a coconut shy and hook a duck, as well as a bespoke GWR peep-through board giving visitors the chance to have their photograph taken and shared via social media.

There was also a bespoke 25 tonne GWR-themed sand sculpture created on the beach for the ultimate summer activity.

In addition, GWR’s giant colouring-in board made a return to Watergate Bay, having visited Jamie Oliver’s Fifteen Spring Fayre earlier this year. The board gives children and families a chance to release their inner artist and get involved in colouring their own landscape.

We also took it to The Rockfish & GWR Crab Festival in Dartmouth at the beginning of August and then to Truro at the end of September for the Cornwall Food & Drink festival, where GWR was also headline sponsor.

It’s been quite a journey indeed…

By Sarah Abdelghani, Account Manager, Blackjack Promotions