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Snow princess sparkles at Heathrow T4 this half-term

Heathrow Airport brought a touch of winter magic and a sparkle of glamour to families travelling out of Terminal 4 during the school half-term holidays, with the help of Blackjack Promotions, the UK’s leading staffing solutions, travel retail and experiential specialist.

Underlining Heathrow’s mission to make every journey better, from Friday (Feb 20) through Sunday (Feb 22), between 4-8pm, children and their parents got the chance to meet a real life snow princess. This special seasonal royal visit created a buzz of excitement around Terminal 4, as Her Royal Highness greeted travellers.

The actress playing the role of the snow princess was provided and booked through Blackjack Promotions.

“This VIP (very important princess) kept children entertained before they boarded their flight, while giving their parents a welcome helping hand,” said Kay Walker, Account Manager, Luxury, Confectionery, WDFG & Airport Retailers at Blackjack. “It’s a great way for Heathrow to reward travellers for using the airport, improve the travelling experience for families and build loyalty.”