Worldwide Launch of new Irish Whiskey
The brief
One of our major international alcoholic beverages clients was launching an exciting new addition to their collection of whiskies in their Travel Retail portfolio. Blackjack Promotions were chosen as the preferred agency to promote the worldwide launch at Dublin Airport.
The Blackjack response
We crafted a staffing and travel retail solution that provided photo opportunities and moments for consumer interaction.
Our favourite moment
There was a hive of activity on the first day of the launch and our team welcomed the co-founder of the distillery each week to sign bottles for customers who purchased the whiskey.
The outcome
Following the success of the launch Blackjack were chosen as the staffing partner to recruit the client’s very first Brand Ambassador in Dublin Airport and we are proud to say that the ambassador programme is still running.
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