Premium Headphones Brand
Experience at LHR
The brief
To promote the incredible wireless audio experience through the launch of the brand’s ‘Got No Strings’ campaign at Heathrow airport. To promote the brand and encourage spontaneous sales Blackjack provided brand ambassadors for a pop up taking customers through the experience. Located in the departure lounge of Heathrow Terminal 5, the stand was adorned by large screens, product displays and an interactive demonstration counter. Visitors were able to test the new wireless product range, which were also available for sale at the site.
The Blackjack response
Blackjack promotions designed and installed an interactive demonstration counter in Heathrow Terminal 5 adorned with large screens and product displays alongside trained brand ambassadors who were sourced based on their edgy sense of style, strong interest and knowledge of music and extensive product knowledge. Utilising Heathrow’s bespoke experiential space situated in a high footfall area, they were able to capitalise on the high dwell times, encouraging passenger interaction and driving sales especially around the Christmas period.
Our favourite moment
Blackjack’s staff were sourced based on their edgy sense of style, strong interest and knowledge of the music scene and extensive product knowledge, so we worked with incredibly passionate people!
The outcome
768 products sold over the course of the campaign.
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