Stationery & Gifts Pop-Up
The brief
A fun, lifestyle stationery and gifts brand created a pop-up boutique in Gatwick Airport, their first taste of travel retail.
Wanting to create an on-brand experience the company needed a staffing partner which could provide a team to embody the brand’s values and philosophy, ahead of being able to recruit a full-time directly-employed team.
The Blackjack response
We formed and trained a team of 8 with full airside security clearance and extensive airport retail experience, who were selected by the client based on brand values and skillset. Having a senior Blackjack Operations Manager on site every day as part of our wider business operations offered a high-level additional support function.
Our favourite moment
The brand went above and beyond to engage our team. On the first day of training, each of the team received a personalized embossed leather organiser, a great foundation for brand loyalty.
The outcome
A hugely successful pop-up store that grew and grew – we were happy to see the brand recruit some of the Blackjack team directly, and we continued to support with ad-hoc cover for their duration at Gatwick Airport.
You might also like
Night time Road Race for Major Sporting Brand, We own the night
In celebration of female running culture, our client staged an atmospheric race event across 6 European cities.
Essence of Spring
An airport retailer wanted a seasonal campaign that engaged customers with a touch of emotion. In collaboration with Blackjack they asked customers to pause for a moment and welcome the joys of the new season via the Essence of Spring experience.
Heathrow Airport Storage & Logistics
An airport as busy, fast paced, and vast as Heathrow, requires a responsive, agile, and knowledgeable logistics partner to support its marketing and retail communications.
Love Paddington, London Paddington
Paddington station has undergone major improvements including the restoration of Brunel’s original 1860 roof, a new ticket office and the opening of The Lawn area at the station, which boasts 40 retail and dining units.
Let’s get to work
Whether you’re looking for a partner or an opportunity, we’d love to hear from you.
Talk to us