In-store tasting event for upmarket chocolate brand
In-store event staffing

The brief

Blackjack were briefed to provide promotional staff to run sampling and tasting events in-store at major department stores across the UK.

Our client wanted us to provide a team across Spring to encourage shoppers to sample the products and be educated about the brand’s range. They were also needing staff to support their ‘dipping events’ where a specialist chocolatier makes delicious chocolate-dipped strawberries.

The Blackjack response

Blackjack team members assisted with the running of the events at various regional and London locations, ensuring that passers-by were approached by our team and introduced to several items in the range.

Our favourite moment

It has to be the delicious chocolate-dipped strawberries! They were a universal favourite of all Blackjack team members.

The outcome

An increase in brand awareness and 65% increase in sales year on year.