Luxury Beauty brand partners with Blackjack to spread Christmas cheer at London Paddington & Heathrow

Luxury Beauty brand partners with Blackjack to spread Christmas cheer at London Paddington & Heathrow

The brief

Our client wanted to help their customers gift their wonderful fragrances in a unique and personal way over Christmas to make their presents even more special.

The Blackjack response

A special Christmas Choir featuring nine singers and a pianist entertained travellers boarding the Heathrow Express at London’s Paddington station. Blackjack ambassadors – all wearing the brand’s iconic lipstick – distributed invitations to two of the brand’s Heathrow gift initiatives.

Passengers to Terminals 3 and 5 were invited to the brand’s Engraving Workshop where fragrance bottles were personalised with a name, date or special thought.

The brand also encouraged travellers from all terminals to trial their Art of Gifting gift boxes including an embroidered patch and a complimentary greetings card.

Our favourite moment

Helping spread Christmas cheer across Paddington Station, while also making Heathrow Express passengers aware of the two wonderful personalisation services the brand was offering even before they stepped foot in the airport.

The outcome

The Christmas Choir got travellers in the Christmas spirit at Paddington Station, while providing some great gift inspiration for airport passengers through our personalisation services – driving footfall straight to the brand’s counter in store at Heathrow to drive customer spend.

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