POSM Travel Retail support for a leading global cosmetics brand
Travel Retail POSM
The brief
One of the largest global cosmetics and beauty houses requested Blackjack assistance with managing the handling, storage and distribution of their travel retail assets in the UK and Europe. The fast-paced market of travel retail requires extensive logistical support, handling campaign POSM, testers/samples and training materials.
The Blackjack response
We knew our International Distribution Centre (IDC) would be the solution to their challenges. We provided storage facilities at the IDC and allowed the client’s team real-time access to our online stock management system. This offers full visibility of their products and displays, and the ability to order goods for distribution to airside locations or wherever they are needed. Our responsive team offers a unique and reliable service, reacting to the needs of their business.
Our favourite moment
Seeing all our client’s POSM and testers moving into their new home within our warehouse, in their own bespoke area of specialised storage for our client’s needs.
The outcome
The client has seen huge efficiency in their travel retail logistics, and has extended their relationship with Blackjack.
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