Premium Fragrance Launch in the heart of London

Premium Fragrance Launch in the heart of London

The brief

Blackjack was selected to entice shoppers with a new fragrance, introducing them to the new scent and inviting them to try a sample.

The Blackjack response

Inspired by the brand’s wrist tattoo, the new fragrance is a celebration of self-love and together our aim was to share this positive message with customers visiting a major shopping mall in west London. As one of the first activations from exiting lockdown, delivering a safe activation that inspired customer confidence was vital.

Our favourite moment

Probably the customer responses!

“Will you be here next weekend? I shop here a lot and having some real-life events makes such a difference…with everything that’s been going on, it’s refreshing to be honest!”

“Where can we buy this fragrance here? It smells so good!”

The outcome

Over 2 days we distributed almost all of the samples with only 1 remaining! The packaging and method of distribution meant that it was a safe way to share samples, ensuring our Brand Ambassadors and customers were protected. Hand sanitizer, face shields and social distancing measures were in place to support this.

The Brand Ambassadors felt the face shields were comfortable to wear and made them more approachable than if they were wearing a face mask.

Let’s get to work

Whether you’re looking for a partner or an opportunity, we’d love to hear from you.

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