Premium Whisky Mixing Demonstrations

Premium Whisky Mixing Demonstrations

The brief

Our liquor client had taken over the high-profile event space within Gatwick South Terminal. Their concept focused on educating passengers about the great mixing quality of their premium blended malt Scotch whisky.

The Blackjack response

Finding the right team for this event space required a blend of great whisky knowledge, along with high energy and great sales capabilities, enhancing the brand experience for the customer whilst also delivering vital in-store sales.

Our favourite moment

Watching customer reaction to some of the delicious mixed drinks, along with Blackjack’s own in-house creative team shooting a campaign video of the activation.

The outcome

Another successful campaign enjoyed by the team. Exceeding sales targets, it delivered year-on-year growth for the brand, raised the brand’s profile and grew its market share.

Let’s get to work

Whether you’re looking for a partner or an opportunity, we’d love to hear from you.

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