Premium Whisky Mixing Demonstrations
The brief
Our liquor client had taken over the high-profile event space within Gatwick South Terminal. Their concept focused on educating passengers about the great mixing quality of their premium blended malt Scotch whisky.
The Blackjack response
Finding the right team for this event space required a blend of great whisky knowledge, along with high energy and great sales capabilities, enhancing the brand experience for the customer whilst also delivering vital in-store sales.
Our favourite moment
Watching customer reaction to some of the delicious mixed drinks, along with Blackjack’s own in-house creative team shooting a campaign video of the activation.
The outcome
Another successful campaign enjoyed by the team. Exceeding sales targets, it delivered year-on-year growth for the brand, raised the brand’s profile and grew its market share.
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