Travel Retail: a global stage needs specialist expertise

We are the UK’s largest agency in the unique arena of travel retail. Trusted by major global brands to deliver engagement at this key point of sale.

Experts in a unique sector

Retail on a world stage is an environment like no other, which requires an understanding not only of the passenger journey but also global shopper behaviours. Working with Blackjack, you’ll benefit from our deep understanding and insight into the sector. We will help you create and implement strategic marketing plans that deliver results.

Whether the audience is excited, busy or jetlagged, brand engagement is vital.

Our staff can tell compelling whisky tales, offer skincare advice, find the perfect fragrance for a friend, and more. All delivered with our stylish creative and reliable logistics.

Our leadership team has experience at all levels, which means we consider projects and campaigns from every angle: brand, marketing, airport and retailer. This knowledge means we also regularly contribute to industry publications and speak at events.

People

High performing, motivated sales specialists who are hand selected and trained to embody your brand; many have additional language skills too.

Creative

Immersive, engaging assets designed to speak your brand language and reach a global audience in a high-speed environment.

Logistics

Agile fulfilment for any campaign format, navigating deliveries and installation in the secure airport environment.

Luxury Fragrance Launch

To launch their new signature fragrance a luxury American jewellers created a personalised, experiential event in Heathrow Terminal 5 outside their existing store.

Premium Whisky Mixing Demonstrations

Our liquor client had taken over the high-profile event space within Gatwick South Terminal.

Stationery & Gifts Pop-Up

A fun, lifestyle stationery and gifts brand created a pop-up boutique in Gatwick Airport, their first taste of travel retail.

17 January 2022

Flashmob Tour Celebrating International Day of Persons with Disabilities

Network Rail invited Blackjack to assist in the celebrations and promotion of International Day of Persons with Disabilities, on December 3rd. As an equal opportunities employer and partner of #PurpleLightUp this is a cause that is close to our heart.

17 January 2022

Bringing some Christmas Magic to London Stansted Airport

After a difficult and exhausting year for travelers and staff alike, Blackjack were invited to bring some Christmas joy to passengers, shoppers and airport personnel at one of London's leading airports.

17 January 2022

Blackjack Improved Airline Customer Experience by Providing Trained Document Checking Team.

In November 2021 as the world of aviation started to unlock Blackjack were asked to assist a major international carrier with the new, additional pre-security Covid travel documentation

17 January 2022

Blackjack Creates “The Escape” Experience for Headline Sponsor’s Sponsorship of the Great Run Events.

The Blackjack Promotions team were briefed to bring a leading Covid-19 testing company's headline sponsorship of the Great Run series of events to life.

Want to know more about our expertise in Travel Retail?

Discover how we help brands make real impact in the ‘6th continent’.

Talk to us